Jean-Marc Demers
Braque Wins New Food Industry Clients
It’s now Appalaches Nature’s and Alternative Aliment-Terre’s turn to draw on our food marketing expertise.
We are proud to have won these mandates for great organizations, which are part of the sustainable development movement.
Appalaches Nature, an innovative company that specializes in natural sweeteners, retained our services to support it in various marketing communications mandates, the details of which we are excited to share with you soon.
We will also be responsible for developing the brand image and marketing strategy for Alternative Aliment-Terre, a social economy enterprise which promotes physical and economic access to healthy food for the entire population by managing food losses and redistributing food surpluses.
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5 key points to consider when incorporating digital marketing into your omnichannel strategy
Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.
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