Blog

Whether you are looking for expert advice, or just want to see what's up with us, this is the place to be.

04-12-2019
|News

New hires: a double win for our digital team

We are proud to welcome two new recruits to our digital team. Julia Garcia-Prat as a digital marketing specialist and Zoé Nadeau-Vachon as a content writer.

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26-11-2019
|Work

New awareness campaign for Choice Hotels Canada

Braque launched a new campaign to remind Canadians that a place to stay is never far away thanks to Choice Hotels Canada.

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25-11-2019
|Work

Mobile engagement and consideration campaign

As part of a full-funnel comprehensive strategy, Braque developed several consideration campaigns to create a connection between Choice Hotels Canada’s wide-reaching awareness initiatives and its other more targeted transactional initiatives.

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23-11-2019
|Work

Iora brand image and packaging

Braque was mandated by the Érablière les Sucreries d’Or to develop the identity and support the market launch of its newly minted premium quality organic maple syrup brand, Iora. The syrup is produced at a sugar bush at the foot of Mont Orford in the Eastern Townships by an environmentally conscious owner-producer.

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21-11-2019
|Work

Johnsonville: New Packaging to Improve Shelf Performance

Braque was tasked by Johnsonville, a small American company which has become the sausage industry reference, to rethink its packaging for products destined for the Canadian market.

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21-11-2019
|Food Marketing

Five ways to make your brand more eco-friendly

It isn’t surprising to hear that people are increasingly concerned about the environment. This focus on sustainable development is changing our ways of thinking, acting, and most of all, buying.

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12-11-2019
|News

The CIUSSS du Nord-de-l’Île-de-Montréal picks Braque

Following a formal selection process, we’re excited to announce that the second-largest integrated university centre for health care and social services in Montréal turned to Braque

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17-10-2019
|Food Marketing

Optimize your food packaging: trends and tips

In food marketing, packaging is a whole lot more than just a way to protect your product during transport: it is one of the most important tools a company can use to reach its market.

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03-10-2019
|News

Less theory, more practice

I spent the months preceding my arrival at Braque reading all of the scientific articles possible about creativity and the advertising industry.

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03-10-2019
|Food Marketing

A joint conference by Braque and Nielsen at the CTAQ’s “Green Marketing” Event.

This November 28, Braque speaks up at the "Green Marketing" Event organized by the Food Processing Council of Québec (or Conseil de la transformation alimentaire au Québec / CTAQ).

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