How do you communicate as a global brand when local is trending?
In 2022, consumers want to buy local products as much as possible. This trend seems to have gained momentum during the pandemic, which highlighted the importance of supporting local economies. In this context, how do you go about marketing and advertising a major brand? Our local marketing agency provides some answers in this article.Read article
Quebec and Canada travel and vacation trends in 2022
Curious about what’s happening in travel and vacation trends in Quebec and Canada in 2022? Buckle up, because this summer, travellers are more ready than ever to take off on vacation: they’re looking to escape, to be amazed, to feel good and to discover new things!Read article
Food products: How to market them on social media in 2022
Looking to boost the sales of your food product? Interested in reaching your target audience and attracting leads and conversions? Look no further than social media. The highly popular digital platforms of Facebook, YouTube, Instagram, Pinterest, LinkedIn and TikTok are now prime forums for any product wishing to reach consumers in a friendly and fun way. Here's how to take advantage of these essential marketing tools.Read article
Seven Food Trends for 2022
Based on market studies and surveys conducted by reputable firms, as well as their knowledge of the market, our specialists have identified the key trends in the Canadian food industry for the coming year. We hope that this information will help you create your product development and marketing strategies.Read article