Growth Plan
More of your products in more baskets.
Our objective: Increase sales velocity among consumers.
Need to increase the awareness of your product? You’ve come to the right place. It’s our job to make it memorable to your audience and place it in both virtual and grocery baskets.
Retail therapy
Revitalize sales of your stagnant or declining products or support your brands in an ultra-competitive context with marketing programs aimed at increasing velocity and placing your products in consumers’ baskets.
Stand out at the point of sale with strategically placed displays, attractive promotions, exciting contests, and engage with consumers through sampling or experiential marketing.
Take control
At Braque, we believe in having multiple distribution channels, allowing you to reach various consumer segments, diversify your market approach, and mitigate risk. Your own e-commerce website is one of these channels, enabling you to control the consumer relationship, gather valuable data on their product interests, and foster loyalty on your own terms. Braque assists you in developing your transactional website and managing digital marketing campaigns that can ensure a consistent and profitable volume of sales, based on your capabilities and objectives.
Our methodology
1/3
Strategy
- Create a consumer profile
- Analyze the market and competition
- Establish positioning
- Build the marketing strategy
Analysis and study of consumer behaviors and expectations shed light on the reasons why they purchase, or not, a food product. Armed with this data, and after conducting a market overview, we can develop a growth strategy focused on this key indicator, retail sales.
Duration: 1 month or more depending on the required research.
Shopper marketing
- Highlight the product at the point of sale
- Develop incentives, promotions, and contests to encourage trial
- Engage consumers with the product
- Capture attention with pop-up stores or stunts
- Support the sales team with quality materials
It takes creativity and ingenuity to make a product stand out in the well-guarded territory of the point-of-sale. Fortunately, our toolbox is full of ideas and tactics that can help your brand capture the imagination and stimulate consumers’ taste buds, in keeping with your distribution network and budget.
Preparation duration: 1 to 2 months.
Digital marketing
- Develop a transactional website
- Create and plan a transactional digital campaign
- Attract qualified traffic to the transactional website
- Optimize search engine indexing
Direct distribution through a transactional website is the channel that offers you the most flexibility in your business strategy, informs you about a vast amount of data on your product consumers, and allows you to build loyalty to your brand. Our team supports you in the creation and optimization of your site and deploys profitable campaigns aimed at attracting a qualified audience to this site, constantly optimizing them to increase the number of transactions at the best possible cost.
Preparation duration: 1 to 6 months, depending on the transactional website.
Digital marketing
- Create a consumer profile
- Analyze the market and competition
- Establish positioning
- Build the marketing strategy
Direct distribution through a transactional website is the channel that offers you the most flexibility in your business strategy, informs you about a vast amount of data on your product consumers, and allows you to build loyalty to your brand. Our team supports you in the creation and optimization of your site and deploys profitable campaigns aimed at attracting a qualified audience to this site, constantly optimizing them to increase the number of transactions at the best possible cost.
Preparation duration: 1 to 6 months, depending on the transactional website.
Digital marketing
- Highlight the product at the point of sale
- Develop incentives, promotions, and contests to encourage trial
- Engage consumers with the product
- Capture attention with pop-up stores or stunts
- Support the sales team with quality materials
Direct distribution through a transactional website is the channel that offers you the most flexibility in your business strategy, informs you about a vast amount of data on your product consumers, and allows you to build loyalty to your brand. Our team supports you in the creation and optimization of your site and deploys profitable campaigns aimed at attracting a qualified audience to this site, constantly optimizing them to increase the number of transactions at the best possible cost.
Preparation duration: 1 to 6 months, depending on the transactional website.
Digital marketing
- Develop a transactional website
- Create and plan a transactional digital campaign
- Attract qualified traffic to the transactional website
- Optimize search engine indexing
Direct distribution through a transactional website is the channel that offers you the most flexibility in your business strategy, informs you about a vast amount of data on your product consumers, and allows you to build loyalty to your brand. Our team supports you in the creation and optimization of your site and deploys profitable campaigns aimed at attracting a qualified audience to this site, constantly optimizing them to increase the number of transactions at the best possible cost.
Preparation duration: 1 to 6 months, depending on the transactional website.
