Connection Plan

Marketing for your sales team

Objective: Reach B2B decision-makers in the food industry to qualify them as sales opportunities.

We know which buttons to push to persuade decision-makers to choose your product. Winning them over is our specialty.

Whole new game for wholesale

Your Your relentless efforts in innovation, product research and development, and operations truly shine when your sales team convinces distributors and retailers to place your brand on their shelves.

Braque can help your sales team reach even more qualified decision-makers, increase its number of opportunities, and make even more sales.

How? By focusing efforts on decision-makers who are already aware of your products, of the promise your brand offers to existing retailer customers, of the strengths of your products compared to competitors, and more. In short, by engaging with decision-makers who have already shown interest in your products, your sales team can increase its success rate.

More qualified leads? Yes, please.

Braque plans and manages highly targeted advertising campaigns to put your brand at the forefront of these decision-makers’ attention at the most critical moments in your sales cycle.

We also assist your teams in preparing exceptional environments and tools for trade shows, which are vital for developing new markets.

Our methodology

1/4

Strategy

Build a Profile of Food Industry Decision-Makers
Analyze the Market and Competition
Establish Positioning
Build the Marketing Strategy

The most important individuals for your sales team are the decision-makers in the food industry, and all efforts must be invested to understand them better: where are they, what are their expectations, what are their pain points, how can we bring them value… Once this profile is established, the strategy will be able to hit the mark.

Duration: 1 month.

Content marketing

Develop the Content Strategy
Create Whitepapers and Case Studies
Design and Shoot Recipes
Conduct Interviews
Manage Webinars and Conferences
Prepare and Send Newsletters

Content is the ideal tool to capture the attention of decision-makers in the food industry. From recipe or marketing ideas to testimonials from other retailers, or case studies demonstrating the success of your product in other markets, we create content to suit all tastes, facilitating the creation of qualified opportunities for your sales team.

Preparation duration: 1 to 3 months, depending on the scope of the project.

Advertising

Create Landing Pages for Lead Generation
Plan, Create, and Produce Targeted Campaigns
Create and Produce Sales Support Materials
Imagine and Produce Exhibition Environment and Booths for Trade Shows

Harnessing the interest of your audience in your content as a lever, our ultra-targeted advertising campaigns will keep your brand top of mind and direct actions towards landing pages optimized to convert visitors into sales opportunities.

Preparation duration: 3 months.

Social Media Marketing

Develop the Social Media Strategy
Prepare the Editorial Calendar
Write Content and Produce Photo and Video Materials
Publish Posts and Manage the Community
Build Credibility with Customer Testimonials and Influencers

Stay in touch with decision-makers in the food industry by utilizing your social media channels. A platform like LinkedIn can be a powerful tool to inform retailers about your new products, innovations, awards won in international competitions, and more.

Preparation duration: 3 months.