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As part of a full-funnel comprehensive strategy, Braque developed several consideration campaigns to create a connection between Choice Hotels Canada’s wide-reaching awareness initiatives and its other more targeted transactional initiatives.
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Braque was mandated by the Érablière les Sucreries d’Or to develop the identity and support the market launch of its newly minted premium quality organic maple syrup brand, Iora. The syrup is produced at a sugar bush at the foot of Mont Orford in the Eastern Townships by an environmentally conscious owner-producer.
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Braque was tasked by Johnsonville, a small American company which has become the sausage industry reference, to rethink its packaging for products destined for the Canadian market.
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