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Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.
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Developing your brand image is an exciting step for many young companies. It’s the time to express yourself, to be creative, to show the world who you are, and above all, how you want to be perceived.
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We are currently looking for that special someone to fill a new coordinator position within our Account Services team. Our Account Services team is responsible for client relations and project management, as well as strategic planning and new client development.
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For companies, “deconfinement” is not synonymous with “back to normal.” On the blog this month, we will share our advice about how to relaunch your marketing activities in the post-crisis period, so that you can reach customers better and regain their confidence, as well as support them during this uncertain period.
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Following a rigorous selection process and online interviews, our internship team finalized its choice of intern for this year.
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It is important for all brands to have a social media presence, and even more so for companies in the food industry, because all food-related content has incredible potential on social media platforms.
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To promote the safety of all our employees and to participate in reducing the risks for our community during this COVID-19 pandemic
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We are proud to add to our food marketing clientele Emmi Canada, the Canadian subsidiary of the largest dairy processor in Switzerland.
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Last week, Expo Entrepreneurs took place for its third consecutive year. An event where Quebec entrepreneurs can exchange ideas and be inspired by ambitious, innovative projects. This year was particularly special for our team, since we presented a conference to signal the official launch of Matrice, our new division specialized in content marketing.
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Investments in marketing can be wasted if you are unable to measure their success and optimize their performance. If you have goals for your campaigns, it is essential to identify the KPIs (key performance indicators), that will indicate how successful your campaign was in meeting those goals.
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