Programmatic 101: A Beginner’s Guide To Programmatic Advertising
In the first article in our series on programmatic advertising, we saw that while this buying strategy offers many advantages to advertisers, it can also be difficult to master. Between DSPs, DMPs, SSPs and all the other technological tools, it's certainly very easy to get lost.Read article
Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.Read article
A Pandemic Internship: My Experience at Braque
I have to admit, I never thought that I would experience an internship during a pandemic. But against all odds, that’s what happened this summer. After a bit of uncertainty about the internship start date, I was finally virtually welcomed “with open arms” at Agence Braque on June 1, 2020.Read article