SIGMA-HR Lead Generation Campaign
SIGMA-HR, a Quebec firm specializing in the development of human resources management software applications, called on Braque to promote its new SIRS (Social Relations Information System) software solution developed for the French market of large companies (1,000 employees and more).Read article
Programmatic 101: A Beginner’s Guide To Programmatic Advertising
In the first article in our series on programmatic advertising, we saw that while this buying strategy offers many advantages to advertisers, it can also be difficult to master. Between DSPs, DMPs, SSPs and all the other technological tools, it's certainly very easy to get lost.Read article
Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.Read article