Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.Read article
A Pandemic Internship: My Experience at Braque
I have to admit, I never thought that I would experience an internship during a pandemic. But against all odds, that’s what happened this summer. After a bit of uncertainty about the internship start date, I was finally virtually welcomed “with open arms” at Agence Braque on June 1, 2020.Read article
5 key points to consider when incorporating digital marketing into your omnichannel strategy
Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.Read article
Braque is looking for a Coordinator
We are currently looking for that special someone to fill a new coordinator position within our Account Services team. Our Account Services team is responsible for client relations and project management, as well as strategic planning and new client development.Read article
Food Industry: How to Relaunch Your Activities Post-COVID-19?
For companies, “deconfinement” is not synonymous with “back to normal.” On the blog this month, we will share our advice about how to relaunch your marketing activities in the post-crisis period, so that you can reach customers better and regain their confidence, as well as support them during this uncertain period.Read article