Blog

Whether you are looking for expert advice, or just want to see what's up with us, this is the place to be.

03-02-2020
|Work

An ambitious recruitment campaign for the CIUSSS du Nord-de-l’Île-de-Montréal

In an economy at full employment, Braque was called upon by the CIUSSS du Nord-de-l’Île-de-Montréal to create a recruitment campaign that would position it as a choice employer to attract the best and the brightest, especially among young graduates, for various health care positions.

Read article
27-01-2020
|Food Marketing

Food Industry : 10 Trends to Watch in 2020

The beginning of a new year is always a great opportunity to think about new challenges and various ways to innovate in our industry. In order to inspire you, we would like to present a few trends that will mark the food sector and that could guide you both in your marketing strategies and your product development.

Read article
18-12-2019
|Food Marketing

Food Marketing: Five Ways to Build Customer Loyalty

Companies make considerable investments in both time and money to raise their profiles and attract new customers. But what are they doing for their current customers, who already know about their brands and products?

Read article
04-12-2019
|News

New hires: a double win for our digital team

We are proud to welcome two new recruits to our digital team. Julia Garcia-Prat as a digital marketing specialist and Zoé Nadeau-Vachon as a content writer.

Read article
26-11-2019
|Work

New awareness campaign for Choice Hotels Canada

Braque launched a new campaign to remind Canadians that a place to stay is never far away thanks to Choice Hotels Canada.

Read article
25-11-2019
|Work

Mobile engagement and consideration campaign

As part of a full-funnel comprehensive strategy, Braque developed several consideration campaigns to create a connection between Choice Hotels Canada’s wide-reaching awareness initiatives and its other more targeted transactional initiatives.

Read article
23-11-2019
|Work

Iora brand image and packaging

Braque was mandated by the Érablière les Sucreries d’Or to develop the identity and support the market launch of its newly minted premium quality organic maple syrup brand, Iora. The syrup is produced at a sugar bush at the foot of Mont Orford in the Eastern Townships by an environmentally conscious owner-producer.

Read article
21-11-2019
|Work

Johnsonville: New Packaging to Improve Shelf Performance

Braque was tasked by Johnsonville, a small American company which has become the sausage industry reference, to rethink its packaging for products destined for the Canadian market.

Read article
21-11-2019
|Food Marketing

Five ways to make your brand more eco-friendly

It isn’t surprising to hear that people are increasingly concerned about the environment. This focus on sustainable development is changing our ways of thinking, acting, and most of all, buying.

Read article
12-11-2019
|News

The CIUSSS du Nord-de-l’Île-de-Montréal picks Braque

Following a formal selection process, we’re excited to announce that the second-largest integrated university centre for health care and social services in Montréal turned to Braque

Read article