Jean-Marc Demers
Alternative Aliment-Terre Brand Identity
Alternative Aliment-Terre is a social economy organization that promotes access to low-priced fruits and vegetables by redistributing agricultural surpluses.
For its launch, Alternative Aliment-Terre entrusted Braque to develop its brand image and marketing strategy.
The nature of Alternative Aliment-Terre
Braque wanted to convey the organization’s community-based, grass-roots aspects with a fun, down-to-earth image. The warm, handwritten typography and illustration help to position Alternative Aliment-Terre as a dynamic enterprise, which is friendly and accessible. The touch of green adds even more energy and symbolizes health, freshness and growth.
The logo was also designed to be easily usable on the various products which will be collected and distributed by the organization.
Braque also took care of the communication plan which will support the Alternative Aliment-Terre launch.
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