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Companies make considerable investments in both time and money to raise their profiles and attract new customers. But what are they doing for their current customers, who already know about their brands and products?
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It isn’t surprising to hear that people are increasingly concerned about the environment. This focus on sustainable development is changing our ways of thinking, acting, and most of all, buying.
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In food marketing, packaging is a whole lot more than just a way to protect your product during transport: it is one of the most important tools a company can use to reach its market.
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This November 28, Braque speaks up at the "Green Marketing" Event organized by the Food Processing Council of Québec (or Conseil de la transformation alimentaire au Québec / CTAQ).
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The food sector is one of the rare industries which affects the entire population. It is very diversified, so innovation and creativity are essential to adapt to consumers’ needs.
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