TikTok: The new search engine for travellers
We look at the different reasons why travelers turn to Tiktok as well as the benefits of using it in your next campaigns.
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Why Choose an Advertising/Marketing Agency with Digital Content SEO Expertise ?
Twenty years ago, companies didn’t have to worry about advertising their brand, products or services on the web. Traditional media was enough. But competition is particularly fierce in 2022 to have web pages and social media posts appear in top search results and reach their target audience. Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube and Twitter have become the most effective media platforms to promote brands and products, far ahead of traditional media! In this article, see why choosing an advertising agency with SEO and inbound marketing expertise is critical to your company’s success.
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How our Marketing Agency Plans your Digital Content SEO
How do our SEO experts get your digital content to appear at the top of search results? They use foolproof tools and clear, precise performance charts to develop your SEO strategy. Discover all our secrets in this article.
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5 tips to optimize your programmatic advertising campaigns
Over the years, our digital marketing experts have developed several tips and strategies to increase the results of our programmatic advertising campaigns.
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Programmatic 101: A Beginner’s Guide To Programmatic Advertising
In the first article in our series on programmatic advertising, we saw that while this buying strategy offers many advantages to advertisers, it can also be difficult to master. Between DSPs, DMPs, SSPs and all the other technological tools, it's certainly very easy to get lost.
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Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.
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Create your own marketing dashboard in 3 easy steps
In this day and age when data abounds and drives a large part of our decision making, the dashboard is becoming an increasingly essential tool for marketing professionals.
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5 key points to consider when incorporating digital marketing into your omnichannel strategy
Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.
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