5 tips to optimize your programmatic advertising campaigns
Over the years, our digital marketing experts have developed several tips and strategies to increase the results of our programmatic advertising campaigns.
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Whether you are looking for expert advice, or just want to see what's up with us, this is the place to be.
Programmatic 101: A Beginner’s Guide To Programmatic Advertising
In the first article in our series on programmatic advertising, we saw that while this buying strategy offers many advantages to advertisers, it can also be difficult to master. Between DSPs, DMPs, SSPs and all the other technological tools, it's certainly very easy to get lost.
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Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.
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Create your own marketing dashboard in 3 easy steps
In this day and age when data abounds and drives a large part of our decision making, the dashboard is becoming an increasingly essential tool for marketing professionals.
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5 key points to consider when incorporating digital marketing into your omnichannel strategy
Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.
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