Programmatic 101: A Beginner’s Guide To Programmatic Advertising
In the first article in our series on programmatic advertising, we saw that while this buying strategy offers many advantages to advertisers, it can also be difficult to master. Between DSPs, DMPs, SSPs and all the other technological tools, it's certainly very easy to get lost.Read article
Who is Afraid of Programmatic Advertising?
Are you one of those people who are afraid of programmatic advertising? While it’s true that it is widely used in marketing and is undeniably effective, programmatic advertising is a very complex universe that can be incredibly intimidating for newbies.Read article
5 key points to consider when incorporating digital marketing into your omnichannel strategy
Many marketers make the mistake of considering digital and traditional media as two completely different ecosystems. That said, not only is it possible, but it is highly recommended to combine them into a singular, omnichannel campaign. In doing so, you increase the points of contact with target audiences and make it possible to accompany consumers at all stages of the purchasing process.Read article