Maison Riviera, a Canadian leader in dairy and vegan production, aims to foster engagement and enthusiasm for its innovative products, generating brand recall and proposing new consumption opportunities. Braque used social media to bring the brand closer to consumers, making it even more vibrant and welcoming.
Braque deployed a social media strategy that included value-added content creation, product launches, contests and paid campaigns. We also promoted more engaging content formats, such as stories.