New packaging for Maison Orphée
Branding
Packaging
The beloved brand Maison Orphée is growing its presence with innovative dry products, pantry essentials that food lovers won’t be able to live without.
Maison Orphée has long been recognized as one of Canada’s leading producers of premium vegetable oils. With the introduction of new dry bakery and pastry products, Maison Orphée is making a push into new grocery categories.
Goal: A breakthrough in grocery
Our role was to design packaging that draws attention to the new grocery shelves. We leveraged the strength of Maison Orphée brand to uphold its reputation for quality products and to enhance its bargaining power with retailers across Canada.
A clear and straightforward visual approach
Easily recognizable color codes
To clearly distinguish each product, bold color codes in contemporary shades were developed and placed prominently on the packaging, while still maintaining the clean and classic look characteristic of the Maison Orphée brand.
Prepared product visuals
With these dry mixes, using visuals of prepared products is essential to capture attention and whet the appetite of consumers intrigued by this new offering.
Packaging that stands out
These new packagings reinforce Maison Orphée’s positioning as a food industry leader, with the objective of securing a leading role for the quality of its bakery products.
