Content campaign for La Fromagerie Hamel
For 60 years, the family business La Fromagerie Hamel has been a well-known institution in Quebec.
The cheesemakers created the Le Pic line of cheeses (composed of 50 exclusive products), and offer hundreds of cheeses imported from around the world, along with local products. All this deliciousness is available in La Fromagerie Hamel’s 7 boutiques (located in Montréal, Repentigny and Boucherville).
In order to mark its 60th anniversary, La Fromagerie Hamel entrusted Braque to develop a content campaign. To make this mandate a success, the agency had to create a buzz on social media.
The goal was to attract the attention of current clients and build loyalty, while encouraging likes and shares in order to attract and convert new clients. It was essential that the content campaign be very powerful and appealing, that it generate a lot of interest and interactions on social media!
Braque designed a digital advertising strategy on various social media and on the Fromagerie’s website.
The first phase of the campaign, called “ Fous de fromages depuis 60 ans! ”, was launched on Facebook and Instagram. It featured Fromagerie employees who each presented a recipe or tip (wine/cheese paring, how to properly wrap cheese, etc.).
Each teaser post invited users to visit the destination page, where they could view all the campaign content.
The second part of the campaign, was a contest to win products. A sponsored ad was posted on social media. Each participant had to like the page, comment on the post and share it as a story.
The campaign was very successful in increasing the engagement of existing clients, and fostering shares and new followers, as well as converting new clients.
Even better, this advertising campaign on social media has helped to increase awareness of La Fromagerie Hamel, while enhancing the company’s brand image.
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