Jean-Marc Demers
A new identity for Kétolat
Kétolat is a local brand that produces scrumptious Keto chocolate products. Since its inception in 2019, Kétolat has experienced steady growth in Quebec, however, the company felt that it was time to expand past provincial borders into new markets.
What is Kétolat ?
Kétolat is a local brand that produces scrumptious Keto chocolate products. With no added sugar and chock full of good fats, Kétolat’s sweets contribute to a balanced lifestyle where well-being and pleasure are not mutually exclusive. The company’s mission is to guide people towards a healthy diet, without compromising on taste.
Since its inception in 2019, Kétolat has experienced steady growth in Quebec, however, the company felt that it was time to expand past provincial borders into new markets. The challenge in doing so, however, was that English-speaking consumers wouldn’t necessarily relate to the name “Kétolat“. The company therefore called on Braque to find a new name and to create a new visual identity that would drive brand awareness and position it as a favourite among Canadian retailers.
The assignment
Braque first looked at the name. After coming up with several elaborate ideas, the choice was clear: “Sana”, a short and catchy name that works well in French and in English. The team then got to work on the new visual brand identity, including the logo and packaging. The objective was to create an image that would convey the company’s mission and, at the same time, appeal to consumers.
The agency designed colourful, eye-catching packaging that promotes Sana as a young, vibrant and dynamic brand.
“We had a lot of fun developing this brand that endorses guilt-free pleasure. Bright colours, round font and fun graphics make up Sana’s healthy, happy, gourmet world.” – Phil Jones, Creative Director at Braque.
Sana is now ready to introduce a whole new group of consumers to its benefits and great taste!
Contact us for your brand redesign!
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