Privacy Policy

Effective Date: November 1, 2019
Update: January 22, 2020

Introduction

Protecting your personal information is very important to us. This Privacy Policy explains how we honour our commitment to do so.

Braque (hereinafter Agence Braque, Braque, us and our), is aware of the questions raised about the sharing of personal information and web browsing information, and would like to work with you to ensure the respect and protection of your privacy.

Braque would like to inform you about how we use the information we collect when you visit our site (or our social media platforms or landing pages). This Privacy Policy sets out how we use, disclose and process the information that you provide us when you use the Braque website (hereinafter Site).

Personal information

Personal Information is defined as information that can be used to identify you as a user of our site. It includes, but is not limited to your first and last names, address, email, telephone number, profession, company and certain other personal information.

Rest assured that no personal information is gathered on the Site without your consent. In certain specific cases, Braque requires that you provide your first and last names, email and certain other information to complete a form on the screen.

When Braque asks you for such information, you are always explicitly informed in advance that you are giving us information that will be subject to a variety of operations relating to its collection, registration, use, modification, conservation or destruction. Braque will provide you with the means to verify that your personal information is accurate and up to date. In addition, Braque could also ask you, via such forms, if you are interested in receiving information about other Braque services.

Data exchanged automatically

When accessing Braque websites (main domain braque.ca and other sub-domains), an automatic exchange of information takes place between your computer and our server.

An IP address is considered as navigation information. The information exchanged is as follows:

  • Your Internet provider’s domain name and your IP address. An IP address is a unique number, which is assigned to you by your Internet service provider, that enables you to connect to the Internet and have information sent to you. This unique number is automatically logged by web servers;
  • The type of browser and operating system you use;
  • The date and time you access our site;
  • The pages you browse and how long you stay on them;
  • If you access our site from another site: the address of the site (the referring site).

This exchange of information is required due to technological requirements inherent in browsing the Internet. Braque keeps this information for statistical purposes, specifically to track the number of visitors, the most-visited pages, the technology used by visitors, referring sites, and visitors’ country of origin. This information is not used to create, communicate or exchange user lists and can only be communicated in accordance with access laws..

Third-party services

Braque uses applications and various measurement tools provided by third parties to analyse the behaviour of visitors to its sites.

These third-party companies use cookies to collect information about your browsing habits on Braque websites. The data collected as well as your IP are anonymous and are stored by companies on servers mainly situated in the United States.

These third-party companies include content creators, advertising providers, audience measurement companies and social network services (Google, Facebook, Twitter, Instagram, etc.). They may collect information about the use of Braque’s services, through the use of cookies, web beacons and other technologies. This information may be collected over time and combined with various online services, allowing personalized offers based on your interests to be presented over multiple websites, mobile applications or other platforms.

The use of cookies is not covered by this Privacy Policy since they are subject to their own privacy policies.

Cookies

Navigation information is collected using cookies, text data files stored on your electronic devices when you browse this site.

Braque uses these cookies to personalize the display of pages on its sites and to collect certain site usage statistics. Braque does not place any permanent connection files on visitors’ electronic devices.

If you are concerned about the use of cookies, Braque suggests that you configure your browser to block cookies. However, this may deprive you of certain functions offered on the sites Braque operates.

UserMatchHistory: Linkedin – Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. Duration: 4 weeks. Type: Other

li_sugr: Used by LinkedIn for tracking. Duration: 2 months. Type: Other

__hssrc: This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Type: Necessary

__cfduid: The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Duration: 4 weeks. Type: Necessary

bcookie: This cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. Duration: 2 years. Type: Functional

__hssc: This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Duration: 30 minutes. Type: Functional

lang: This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. Type: Functional

lang: This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. Type: Functional

pll_language: This cookie is set by Polylang plugin for WordPress powered websites. The cookie stores the language code of the last browsed page. Duration: 11 months. Type: Functional

lidc: This cookie is set by LinkedIn and used for routing. 1 day  Functional hubspotutk This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. Duration: 1 year. Type: Analytics

_gid: This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Duration: 1 day. Type: Analytics

_dc_gtm_UA-1257484-4: The cookie is used by Google Tag Manager to control the loading of a Google Analytics script tag. Duration: 1 day. Type: Analytics

__hstc: This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Duration: 1 year. Type: Analytics

_ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Duration: 2 years. Type: Analytics

_gcl_au: This cookie is used by Google Analytics to understand user interaction with the website. Duration: 2 months. Type: Analytics

fr: The cookie is set by Facebook to show relevant advertisement to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. Duration: 2 months. Type: Advertisement

bscookie: This cookie is a browser ID cookie set by Linked share Buttons and ad tags.  Duration: 2 years. Type: Advertisement

_fbp: This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. Duration: 2 months. Type: Advertisement

External links

Braque’s site may contain hyperlinks to other sites. When you follow this links, you leave the sites which belong to Braque. Information which is subsequently exchanged is no longer subject to this Privacy Policy.

We invite you to read the applicable privacy policy for each of the sites you visit.

Privacy Policy modification

Braque reserves the right to modify this Privacy Policy at any time. Any changes will take effect on the date of the last update. By continuing to use our services after this date, you accept the changes to the policy.

Opposition and withdrawal right

We undertake to offer you a right of opposition and withdrawal regarding your personal information. The right of opposition is understood as being the possibility offered to Braque website visitors to refuse that their personal information be used for specific purposes mentioned when gathered.

To exercise these rights, contact us at the address below:
Agence Braque
Personal Information Protection
19, rue Le Royer Ouest, bureau 200, Montréal (Québec) H2Y 1W4
Email: communications@braque.ca
Telephone: 514-278-8232

Right of access

We undertake to recognize a right to access and to correct for individuals who wish to consult, modify, or even delete information about themselves.

You can exercise this right at:
Agence Braque
Personal Information Protection
19, rue Le Royer Ouest, bureau 200, Montréal (Québec) H2Y 1W4
Email: communications@braque.ca
Telephone: 514-278-8232

Security

Braque has implemented a combination of material, organisational and technological means to ensure the confidentiality of the personal information it holds, to protect it against loss or theft in order to prevent any unauthorized access, transmission, reproduction, use or modification of it.

Agence Braque employees will have access to your personal information. However, people under our employ are required to respect the confidentiality of your information.

Braque’s sites are generally hosted in Canada (this is the case for braque.ca and matrice.marketing), and the databases that collect your personal information are generally hosted in the United States.

To ensure the security of your personal information, we employ the following measures:
SSL protocol (Secure Sockets Layer)
Access management — authorized people only
Firewalls
Computer backups
Username and password

We undertake to maintain a high degree of confidentiality by incorporating the latest technological innovations to ensure the confidentiality of your transactions. However, since no mechanism offers absolute security, there is also some risk involved when personal information is transmitted over the Internet.

Legislation

We undertake to comply with the legislative provisions set out in the following:
Loi sur la protection des renseignements personnels (L.R.C. (1985), ch. P-21)
Loi concernant le cadre juridique des technologies de l’information (ch. C-1.1)

For more information about how to protect your personal information, you can consult the resources to be
found on one of the following sites: