Choice Hotels Canada

Mandate 

Increase room bookings while maximizing return on advertising spend (ROAS).  

Strategy  

Braque launched a digital campaign that included programmatic advertising and social media ads. Over the years, our digital team has developed extensive expertise in programmatic advertising that allows us to optimize budgets. We are also always on the lookout for trends in the travel industry and digital marketing.  

Result : ROAS of 789% in 2021

Producteurs de grains du Québec 

Mandate 

Develop a campaign to raise awareness of the role of grain producers in the Québec food industry and economy. The objective was to promote the cause and collect signatures in support of the manifesto.  

Strategy  

Braque developed a multi-channel campaign including traditional and digital advertising as well as a microsite, which presented the reality of the Producteurs de grains du Québec. The campaign incited visitors to sign the manifesto. A key element of the campaign was the video manifesto featuring testimonials from Québec farmers. A touching and inspiring production that humanizes the cause.  

Results  

• 10.2% engagement rate on social media in just 48 hours 
• 1.50x signatures 
• A social media engagement rate 141x higher than the industry average 

Maison Riviera

Mandate 

Use social media to bring the brand closer to consumers. 

Strategy 

Braque deployed a social media strategy that included value-added content creation, product launches, contests and paid campaigns. We also promoted more engaging content formats, such as stories.  

Results 

• An engagement rate on Instagram 456% higher than the food industry average 
• Facebook engagement rate 1080% higher than the food industry average