Client retention campaign 2015
Developed in order to encourage the retailer’s current customers to continue shopping at the store’s new location, the retention campaign includes interior and exterior signage, a website update, print ads, newsletter, social media posts, clothes for the personnel as well as a contest. To participate in the contest, clients receive ballots as they check out at the warehouse located at 5650, Métropolitain Blvd. E in Saint-Léonard that are to be placed in a draw box at the new location, at 9701 Louis-H Lafontaine Blvd. just north of highway 40 in Anjou.