Toronto Nascar Race 2016
American food giant Johnsonville Sausage has been courting the Quebec and Canadian markets for some time now, but made a special effort by offering a feast for the eyes (and mouth) during the Nascar weekend July 2016 in Toronto.
With the roar of engines in the background, race fanatics had a chance to sample our client’s delicious products and contribute to the Make-A-Wish Foundation.
For the event, the Braque team was tasked with developing promotional objects for visitors to the impressive Big Taste Grill stand on site.
So, visitors were given branded koozies, lanyards, tattoos, recipe booklets, coupons, t-shirts as well as Bratwurst hotdogs.
Our team also developed visual elements and signage to facilitate traffic in and around the Big Taste Grill.
Last but not least, a giant cheque was produced to acknowledge the $10,000 donation made by Johnsonville Sausage to the Make-A-Wish Foundation as part of the event.