Brand identity development
Entrepreneurs to the core, Guy Bessette and Eric Doyon joined forces to form Entrepreneur Capital, a company acting as a controlling investor in ownership transfer situations in medium-sized companies by teaming up either with the current owners or with members of the management team in place during a management buyout, or with new managers in the case of a management buy-in. As part of the launch of their new company, the partners asked Braque to create their brand identity and supporting tools. We chose a sober, elegant yet accessible style for the logo, website and stationery. Long live Entrepreneur Capital!