Coalition pour la promotion des professions en assurance de dommages
Casse la baraque Facebook game
To attract a 15 to 24 audience to a career in the damage insurance sector, Braque developed a fun, interactive Facebook game. Casse la baraque, which could be loosely translated to "Bring the house down" in English, sets the user in pictorial, amplified and humorous situations and leads it to play two roles:
1 - As an owner, the user will prevent potential risks by selecting from a given portfolio of protections to protect itself against hoodlums among his Facebook friends.
2 - As a hoodlum, the user will try to find loopholes in the protections his Facebook friends select in order to cause maximum damage.
Following the visit of a hoodlum, the user finds the extent of damage and it is at this point that he receives advice from an additional character representing a damage insurance professional. He can then make adjustments to its coverage in anticipation of the arrival of the next hoodlum.
The game draws its strength from its great viral potential because the user is encouraged to challenge Facebook friends into trying to cause damage to his property and in turn cause damage to their own properties. The game has a self-promotion attribute by allowing users to publish successful and foiled attacks on their own Facebook walls.