Choice Hotels Canada
New awareness campaign for Choice Hotels Canada
New campaign reminding Canadians that a place to stay is never far away with Choice Hotels Canada.
As we enter deep into summer vacation territory – with some trips planned ahead, and some last-minute decisions being made to explore our beautiful country or see friends and family – Choice Hotels Canada enters the market with a new awareness campaign reminding Canadians of the joys of travelling and the simplicity of finding a place to stay with their over 320 locations nationwide.
Joyful and fresh, this campaign reinforces their brand positioning of being warm and welcoming and downright unfussy, all while reminding consumers of their lowest-price guarantee.
A business version was also created – not everyone takes a summer vacation, after all – but the same lighthearted tone was used, making working during the summer months seem not so bad after all!
The full campaign includes English and French versions, as well as full-length 15 second-versions and 6-second cut-downs, running as pre-roll across premium programmatic networks.