Choice Hotels Canada
Multiplatform media partnership with CHL
Braque developed a media strategy for its client Choice Hotels Canada associating its Comfort and Quality brands with the Canadian Hockey League for the 2015-2016 season.
An alliance that makes perfect sense, given that hotels are found across the country, as are hockey fans.
A microsite where fans can vote for the play of the week was also created to immerse them in the brand environment and increase brand awareness.
Thanks to this partnership, Choice Hotels Canada benefits from a presence on the social media platforms of the various leagues: WHL (Western Hockey League), OHL (Ontario Hockey League) and the LHJMQ (Ligue de hockey junior majeur du Québec); as well as in print advertising in the Prospects magazine, web banner ads on the league's website and rink board signage in the various Canadian arenas where CHL teams play.