Choice Hotels Canada
Bizcount brand identity development
Choice Hotels Canada launched a special program to attract business travellers from the important SME sector. Available at no cost, the program offers reduced rates and special promotions from partner companies. The program is intended to be both a time and a money-saving solution for SMEs.
Braque was given the responsibility to name the program and develop its identity. We considered that the logo had to:
Be able to live side-by-side with the Choice Hotels Canada main brand and the loyalty program brand, Choice Privileges
Recognize the target's status as business people
Reflect accessibility no matter what the company’s size
From this, Bizcount was born. An evocative name that instantly evokes what is being offered. The suitcase icon reinforces the idea of business. As for the signature, it provides more information about what the program is all about.