Choice Hotels Canada
2013 Choice Privileges loyalty program airport billboard campaign
Choice is very active in promoting its Choice Privileges (CP) loyalty program. For 2014, in addition to its ongoing national online efforts, a yearlong campaign was developed for airports across Canada. Combining digital and print displays seen as “containers”, the campaign allows Choice to convey different messaging over time, including this cheeky one for CP. A series of 3 creatives offer a new look into the many faces of the company's loyalty program.