Choice Hotels Canada
2013 Choice Privileges loyalty program print ad
Choice is very active in promoting its Choice Privileges (CP) loyalty program. In Fall 2013, in addition to its ongoing national online efforts, Choice decided to give a push to CP via traditional media. To do so, Braque opted for a non-traditional and oft-forgotten format: Daily newspapers. This strategy allowed us to put together an impactful creative that showcased the many partners and benefits the program offers. This ad won bronze in the 2014 Summit Creative Award competition - Consumer Newspaper Campaign category.