CARTIER - Packaging. Optimized.
Promotional item for PAC To The Future II Conference
Braque created, for its client CARTIER, a bilingual gift box containing a promotional item for attendees of PAC to the Future II, which took place in Montréal this past September 26 and 27.
The mandate for Braque’s team was to create a promotional tool to inform conference attendees about CARTIER’s testing and optimization laboratory, as well as raise awareness of both CARTIER and its laboratory among current and potential clients at the event. The box was designed in CARTIER’s testing and optimization laboratory to demonstrate that packages sent by mail are regularly knocked around and all too often arrive at their destination damaged. To avoid breakage and optimize shipments, CARTIER has put in place a rigorous process that meets ISTA standards and ensures packages arrive safely at their destination.
CARTIER is the only company specialized in packaging optimization in Canada to offer an integrated service certified by the ISTA (International Safe Transit Association), after following its strict protocol. CARTIER’s laboratory relies on ISTAS and ASTM protocols and tests. The range of tests, prototypes and solutions offered by the laboratory varies from one mandate to another.
Photo credit: Cartier