Aliments Ouimet-Cordon Bleu
A great night for Stroganoff!
Braque is unveiling a new development in the Mets-en que ça se peut ! (You bet you can!) ad platform, developed in collaboration with Aliments Ouimet-Cordon Bleu. For a third year, the campaign encourages consumers to rediscover products from Cordon Bleu, Paris Pâté and Clark by using them in new, original recipes.
The promotion once again features the comedian Dave Morgan. In 2016-2017, our brand ambassador will pretend to be an in-store sample rep who offers consumers a series of novel experiences.
The first part of the campaign is situated in the world of hockey, as a certain “Stroganoff” becomes a fan favourite. It consists of a 30-second television ad, as well as an update of the microsite metsenquecasepeut.ca featuring various recipes, including the recipe for pasta with Stroganoff meatballs.
The fall portion also includes a sponsorship of the show Les Pêcheurs on Radio-Canada, with a 15-second panel, as well as the logo on the ad transitions and auto-promos. For a second consecutive year, the video is produced by Bifurk.
Several other promotions will be launched over the next few months as part of the new campaign.