Aliments Ouimet-Cordon Bleu
Think you can ref the battle of the sauces? You bet you can!
Braque and Ouimet-Cordon Bleu Foods have returned to the ad platform “Mets-en que ça se peut!” (You bet you can!). For this new campaign, recipes for reinvented sauces are showcased in a one-of-a-kind competition.
Wearing a ref’s uniform, spokesman and comedian Dave Morgan encourages consumers to get creative and develop new sauces with classic Cordon Bleu products.
Consumers are invited to watch a recipe clip and share their culinary discoveries on the campaign microsite.
The “Pédale mon champion” (Give it a spin, champ) contest is included in this promotion. To participate, consumers watch the online recipe clip on the V website or the microsite. Once they have they note down the tip, consumers can register for the contest for a chance to win a Diadora bicycle.
The campaign can be seen on supermarket displays across Quebec. The recipe clip is featured on V’s microsite, and a 30-second TV ad is running on V télé and on the vtele.ca website.