Aliments Ouimet-Cordon Bleu
“Cocktail tourtiere” with Cordon Bleu? You bet you can!
Braque is launching the “Cocktail tourtiere” Christmas promotion on the ad platform “Mets-en que ça se peut!” (You bet you can!) created for Ouimet-Cordon Bleu Foods.
In this environment, developed to encourage consumers to use classic Cordon Bleu, Paris Pâté and Clark products in brand new ways, we see Dave Morgan, a young Quebec comic, preparing mini-tourtieres using puff pastry and Cordon Bleu’s meatballs in gravy.
The campaign is featured in 30-second TV ads on V Télé, in online banner, wallpaper, promotional tab and recipe clips on the vtele.ca website as well as displays in supermarkets across the province.
The “1 000 $ sur la table” ($1,000 on the table) contest is also part of this promotion. To participate in the contest, consumers must watch the recipe clip online on V’s website or on the microsite. After noting the clue, consumers can enter the contest and get the chance to win a gift card worth $1,000 redeemable at Palason stores. The contest ends January 3, 2016.