Aliments Ouimet-Cordon Bleu
Change it up with a wild hot dog? You bet you can!
Braque and Cordon Bleu are returning for a second year with the Mets-en que ça se peut! (You bet you can!) ad platform. It was developed to encourage consumers to use classic Cordon Bleu, Paris Pâté and Clark products in brand new ways to create original recipes at home.
The fall promotion features a new brand ambassador, Dave Morgan, a young comic, preparing a “wild” hot dog for which you can find a recipe here.
The contest La recette de l’heure (The Hottest Recipe), associated with the promotion, is featured on displays in Quebec supermarkets, in 30-second TV ads on V Télé, as well as on the Cordon Bleu tab of the vtele.ca site. To participate in the contest, consumers are invited to view the recipe video on the V Télé website and on the microsite. After noting the contest clue, consumers can sign up and get the chance to win a Pebble intelligent watch.