Aliments Ouimet-Cordon Bleu
Paris Pâté peps it up with Braque
Braque recently launched a new advertising platform, “Toi, es-tu PP?”, for Ouimet-Cordon Bleu Foods’ Paris Pâté spread. Lively, upbeat spots show how Paris Pâté (or PP for short) is the perfect match for a healthy, active, “peppy” lifestyle. Set to the catchy Toi, es-tu PP? jingle, the campaign showcases the newly updated Paris Pâté branding and packaging, depicting a series of people who all have their own kind of “PP” pep. Round forms subtly echo the iconic Paris Pâté packaging that has been a familiar part of the Quebec landscape since 1933. Says Pierre Morin, Ouimet-Cordon Bleu Foods’ director of sales and marketing, “With this campaign, we hope to introduce Paris Pâté to a new target market. Paris Pâté offers active people a healthy and delicious solution. With seven Paris Pâté flavours to choose from, everyone will have their own special favourite!”
The campaign includes a 15-second television spot, an online pre-roll ad and two radio spots that will run throughout the winter and spring of 2018 as well as a microsite.