Jean-Marc Demers
Content marketing for FCC
Braque produced a series of video clips as part of a content marketing mandate for FCC, aiming to highlight local agri-food entrepreneurs to support their growth.
FCC is Canada’s leading agriculture and food lender, dedicated to the industry that feeds the world. FCC employees are committed to the long-standing success of those who produce and process Canadian food by providing flexible financing, information and knowledge. FCC provides a complement of expertise and services designed to support the complex and evolving needs of food businesses. As a financial Crown corporation, FCC is a stable partner that reinvests profits back into the industry and communities it serves.
A value-added content strategy
This assignment aimed to highlight Quebec’s food processors with insights drawn from their own entrepreneurial experiences. Since FCC already produces a considerable amount of value-added content, primarily aimed at inspiring and assisting Canadian agricultural and agri-food businesses, this content series was expected to bring a new complementary dimension, drawing directly from the experiences of Quebec entrepreneurs.
Braque proposed creating “Food and Beverage Stories,” a series of intimate interviews with founders and buyers of local agri-food companies. These interviews, authentically and sincerely filmed in the entrepreneurs’ work environments, aimed to shed light on advice and suggestions to better guide other entrepreneurs already operating in food processing or those aspiring to do so.
Open-hearted insights
Broadcast at regular intervals on FCC’s social media channels, the interviews provided rich insights into the journeys of leaders such as Geneviève Gagnon from La Fourmi Bionique, Vincent Coja and Quentin Ryckaert from Allo Simonne, Gabriel Laurin and Olivier Goulet from Artypac, Lilian Wolfelsberger from Distillerie de Montréal, and Patricia St-Aubin from Ouimet-Cordon Bleu Foods.
The interview series is sure to capture the interest of local entrepreneurs and effectively fulfills FCC’s objective of supporting Canadian agri-food businesses in their development.
Next blog post
Resources and Canadian Business Grants for the Food Industry
Starting up and growing your business can be expensive. Did you know several resources and financial aid programmes are available to the agri-food industry? Learn more about them now to receive valuable industry advice and obtain considerable financial support for your food marketing initiatives.
Read article